Cookie Policy

This Policy explains which cookies and similar technologies are used on maxinst.com and maxinst.com.br, what they are for, and how you control each category. It complements our Privacy Policy.

1. What cookies are

Cookies are small text files stored in your browser or device when you visit a website. We also use similar technologies, such as pixels and device identifiers, which we simply call "cookies" here.

2. Who is responsible

Maxinst Consultoria e Tecnologia Ltda. (Brazilian Tax ID CNPJ 07.314.360/0001-07) is the controller of the data processed through cookies on maxinst.com and maxinst.com.br. Data Protection Officer (DPO): Elberte Gualberto Pongelupe, [email protected].

3. Categories and legal basis

Strictly necessary cookies are used on the basis of our legitimate interest in keeping the site secure and working, and do not depend on consent. All others are activated only with your consent, which you may give or refuse without affecting your access to the site's content.

Category	What it is for	Activation
Strictly necessary	Security, load balancing, preferred language, and remembering your cookie choice.	Always active
Analytics	Show which pages people read, how they reach the site and where they get stuck, so we can improve it (Google Analytics and HubSpot). HubSpot also links your visits to your contact record when you fill in a form.	Only with your consent
Marketing	Show which ad campaigns bring visitors to the site and remember the campaign or partner link you came from.	Only with your consent
External media	Load the site search from Google when you use it. Google sets its own cookies and shows ads in the search results.	Only with your consent

4. Cookies we use

The list below shows the cookies we have identified on the site. The duration shown is the maximum expected for each cookie.

Cookie	Provider	Purpose	Maximum duration	Category
mx_cookie_consent	Maxinst	Stores your cookie choice and the version of this text.	Up to 12 months	Necessary
NEXT_LOCALE	Maxinst	Remembers the site language.	Session	Necessary
__cf_bm, _cfuvid	Cloudflare	Security and protection against automated traffic.	30 minutes and session	Necessary
_ga, _ga_KDYDX6VERT, _gid	Google	Tell visitors apart and measure site usage (Google Analytics).	Up to 2 years	Analytics
__hstc, hubspotutk, __hssc, __hssrc	HubSpot	Identify visitors and sessions and link visits to forms and contacts.	Up to 13 months, 30 minutes and session, depending on the cookie	Analytics
attribution_first_touch	Maxinst	Stores the campaign (UTM) or partner link of your first visit.	Up to 13 months	Marketing
Cookies from campaign tools (Google Ads, LinkedIn, Meta)	Each provider	Measure which campaigns bring visitors to the site.	Set by the provider	Marketing
Site search cookies	Google	Load the search and show ads in the results.	Set by Google	External media

 

When you accept Marketing or External media, the providers set their own cookies and durations. We update this list whenever we add or remove a tool.

5. How to manage or withdraw your consent

You can change your choice at any time, free of charge, under Cookie settings, a link available in the footer of every page. Withdrawing consent is as easy as giving it.

You can also block or delete cookies in your browser settings, but this may affect site features. If you reject non-essential cookies, the site content remains accessible.

6. How we record your choice

We store your choice in a cookie in your browser (mx_cookie_consent), together with the version of this text and the categories accepted or rejected, so we can respect it on future visits. We ask for your choice again after 12 months or when there is a relevant change to the tools or to this Policy.

7. Third-party cookies and international transfers

Some providers, such as Google and HubSpot, may process data outside Brazil. In such cases, the rules in item 6 of our Privacy Policy apply.

8. Your rights and contact

You may exercise your rights under the LGPD (and the GDPR, where applicable), such as access, correction, deletion, and withdrawal of consent, by writing to [email protected] or calling +55 31 4063-8378. More information in item 9 of our Privacy Policy.

9. Changes

We may update this Policy from time to time. We will always make the current version available on the site, along with its update date.